Le Valrose
A century-old heritage

The story begins in the early 1900s with the Cottier family of Rougemont and the development of the railway built by the Montreux–Oberland Bernois (MOB) company.

The fate of the Pays-d’Enhaut was transformed by train travel, which opened up the region and attracted tourists who marvelled at the beauty of the Alpine landscapes.

The Valrose opened in 1904 and benefited from the MOB and the boom in mountain tourism. Within a few years, the Valrose guesthouse became an institution that left its mark on the history of the region. The Cottier family remained its sole managers for over a century.

At the foot of Mount Rübli, the waters of the Sarine tirelessly polish its pebbles in the hollows of the mountain pastures, green or snow-covered depending on the season. In the evening, the glowing light gave its name to the village, which is now one of the most beautiful in Switzerland.

You will fall under the spell of the Romanesque church built in the 11th century by the monks of Cluny, the 16th-century castle and the narrow streets lined with traditional chalets, richly decorated and adorned with flowers.

Decades pass, but the Valrose remains loyal to the residents of Rougemont.

Generations come and go, gathering on the terrace in summer and around the fireplace in winter. A historic part of village life, the Valrose cultivates a family spirit — welcoming, and attentive to quality.

In 2017, a new family took over after three years of renovation and extension work. In 2024, Ermes Elsener took over the management of the establishment: with a wealth of experience in the hotel industry, he embodies a generation of hoteliers committed to authenticity, hospitality and the art of welcoming guests.

In December 2025, after some further work, the Valrose returns to its roots: a place for meeting and sharing, inspired by generosity and the art of mountain living, ready to write a new chapter in its history.